Pepperfry

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1. 27 Oct
   D2C fashion and lifestyle brands lean into experiential retail in India

   A new wave of direct-to-consumer fashion and lifestyle brands in India are using experiential store design to make visits about more than purchases. Companies like Comet, Gully Labs, Nothing, Almost Gods and Broadway are reworking traditional retail motifs to bring brand identity to life and encourage footfall.

   Business · 1 source

   

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