Business · Updated 27 Oct, 11:00 am IST
D2C fashion and lifestyle brands lean into experiential retail in India
Why it matters for readers: It explains why some stores feel like hangout spots rather than just places to shop.
- Brands are creating immersive, personality-driven store environments rather than just attractive displays to encourage visits beyond transactions.1
- Examples cited include Comet’s flagship in Bengaluru’s Indiranagar and brands such as Gully Labs, Nothing, Almost Gods and Broadway experimenting with store design.1
- Legacy retail experiences—like bookstore cafés, toy wonderlands and furniture showrooms—serve as inspiration for the experiential approach.1
- D2C players such as Pepperfry and Chumbak are mentioned as earlier adopters who turned shopping into a more personal, exploratory experience.1
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