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Kinjal Popat
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- 23 OctR for Rabbit grows to ₹250 Cr brand with 450+ SKUs and wider distribution
Ahmedabad-based R for Rabbit expanded from three products in 2014 to a ₹250 crore baby-care brand offering over 450 SKUs across multiple categories. The company broadened into higher-frequency categories like diapers, built ecommerce, quick-commerce and 3,000+ offline touchpoints, and is partnering with Shadowfax to strengthen last-mile delivery.
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