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Business · Updated 23 Oct, 12:00 pm IST

R for Rabbit grows to ₹250 Cr brand with 450+ SKUs and wider distribution

Image: Inc42

Why it matters for readers: Explains why some baby brands are growing fast and how they reach customers both online and in stores.

  • R for Rabbit scaled from three baby-gear products in 2014 to more than 450 SKUs across baby gear, diapers, personal care, apparel and toys.1
  • The brand reached annual revenues of about ₹250 crore.1
  • R for Rabbit expanded into higher-frequency categories such as diapers to drive growth.1
  • The company sells through ecommerce, quick commerce and over 3,000 offline retail touchpoints.1
  • To improve same-day and next-day delivery, R for Rabbit is partnering with logistics firm Shadowfax to bring inventory closer to customers.1
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