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Datum Intelligence
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- 23 OctIndian online festive sales show cautious shoppers, big-ticket buys cooling
Early data from the first leg of the festive season (Oct 8–18) show India’s online GMV at about $7–8 billion with nearly 100 million shoppers, but overall spending is softer than last year. Multiple data sources report weaker card transactions, a decline in online festive sales value versus last year, and households cutting discretionary festive spending.
India · 1 source
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