India · Updated 23 Oct, 07:57 pm IST
Indian online festive sales show cautious shoppers, big-ticket buys cooling
Why it matters for readers: If you're an everyday reader, it explains why sales seemed busy but people were buying fewer expensive items this festive season.
- Redseer estimated online festive GMV at $7–8 billion with nearly 100 million shoppers and over 350 million orders during the Oct 8–18 first leg.1
- Datum Intelligence put online festive sales at ₹29,800–₹30,900 crore, down 7–10% from the comparable period last year.1
- Card spending declined about 12–15% year-on-year, indicating consumers are holding back on higher-value purchases.1
- LocalCircles’ survey found urban household festive discretionary spending forecast at ₹1.97 lakh crore, a 6% drop from 2025.1
- Retailers face sustained browsing and orders but weaker commitment to expensive items due to rising expenses and earnings uncertainty.1
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