AEO

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1. 12 Oct
   AI assistants are changing how brands get discovered online

   AI-powered search and assistants are shifting consumer discovery away from keyword search, forcing marketers to move beyond traditional SEO toward new approaches like AEO and GEO. Brands now face challenges around visibility, attribution, measurement and control, and a new ecosystem of agencies and startups is emerging to help them optimise for AI-driven discovery.

   Business · 1 source

   

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