Business · Updated 12 Oct, 06:56 pm IST
AI assistants are changing how brands get discovered online
Why it matters for readers: If you buy things online, expect recommendations and discovery to come more from AI assistants than from traditional search results.
- Consumers increasingly turn to AI assistants instead of typing keywords into search engines, altering product discovery patterns.1
- Marketers must evolve from traditional SEO to approaches labelled AEO and GEO to maintain brand visibility in AI-driven results.1
- Brands are confronting new issues around visibility, attribution, measurement and control when AI influences recommendations.1
- A new ecosystem of agencies and startups is forming to track AI visibility, optimise brand presence and enable transactions through AI platforms.1
- The shift follows decades of change in digital marketing, from banner ads to search and social, with SEO having become a major industry.1
Get a brief like this every morning
Uzha reads hundreds of sources and gives you the stories that matter for your work, with every source linked. Free.
Get started