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Policy · Updated 26 Oct, 03:39 pm IST

US campaigns tailor messages to influence AI chatbots used by voters

Image: ET Tech

Why it matters for readers: This matters because the AI answers you see about politics could be influenced by targeted campaign content.

  • Campaigns are designing content specifically to be cited by AI chatbots and to shape chatbot answers on policy issues.1
  • A PowerPoint presentation proposed a strategy for Mike Minogue that included creating hundreds of AI-friendly policy pages and citations.1
  • The pitch recommended tracking how major chatbots respond to political questions and systematically altering content until answers reflect the candidate's platform.1
  • Experts expressed concerns about fact-checking and the potential for misinformation when campaigns target AI outputs.1
  • Fees for AI monitoring and consulting around these efforts can range from hundreds to tens of thousands of dollars per month.1

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