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Policy · Updated 25 Oct, 12:02 am IST

Pennsylvania law requires labels on AI-generated or modified ads

Image: The Verge AI

Why it matters for readers: It explains one of the first legal steps to make AI-created advertisements transparent to consumers.

  • The law requires any ad—still image, video, audio, or text—that “has been significantly modified or generated by artificial intelligence” to include a disclosure label in the same format as the ad.1
  • Pennsylvania is one of the first states to require disclosures on AI-created content and the law requires labels regardless of where an ad was created if it will air in Pennsylvania.1
  • The statute includes carve-outs for parody, satire, commentary or criticism and for content that is “evidently fictional,” leaving unclear definitions for terms like “significantly modified” and “false consumer perception.”1
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