Policy · Updated 16 Oct, 07:32 pm IST
Meta’s new business terms appear to allow scraping content to train AI

Why it matters for readers: It matters because it changes who can legally copy and use content from websites to train AI systems, affecting publishers and internet norms.
- The new terms authorize Meta to use automated software (scrapers, bots, crawlers) to access, index, cache, analyze, collect, retrieve, or crawl domains and URLs associated with businesses using its products.1
- Meta may use any content pulled from those domains to develop, improve, research, and train its AI products.1
- The terms apply to business accounts promoting content across Facebook, Instagram, WhatsApp, and Messenger and go into effect on October 30.1
- Meta says it is consolidating commercial and self-serve ad terms, while legal experts warn the language could allow Meta to argue its commercial terms supersede site-level blocking instructions like robots.txt.1
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