Business · Updated 17 Oct, 01:35 am IST
Katie Zacharia tied to AI-focused mining firm role she later called “fake”
Why it matters for readers: It shows how AI buzz is used in company announcements and why reporters and readers question such claims.
- A June 24 release from NovaRed Mining (now NRED Intelligent Mining) announced Zacharia joining its advisory board to help with exploration and emerging AI initiatives.1
- Zacharia later told WIRED that the advisory-board claim was “fake” and referred the outlet to Sam Amsterdam, a strategic marketing and media engagement professional.1
- NRED/NovaRed is a small Vancouver, Canada–based copper-and-gold exploration company that described itself as advancing AI initiatives.1
- The company counts former Department of Homeland Security secretary Kristi Noem as a strategic advisor.1
- The reporting notes Zacharia had other controversial resume items and was fired five days into her tenure as White House press secretary.1
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