Tools · Updated 27 Oct, 09:41 am IST
Instagram tests 90‑minute horizontal videos for select creators
Why it matters for readers: If you use Instagram, it means you may soon be able to watch full podcasts or long videos directly in the app after seeing a Reel.
- Instagram announced a test that allows select US creators to publish videos up to 90 minutes long.1
- The new product, called Features, is aimed at podcasters, comedians and other long‑form creators.1
- Creators will be able to link short Reels clips to the full video so viewers can continue watching the long form content.1
- Instagram previously tested the feature in Brazil and plans to expand to tens of thousands of creators in the US.1
- Early test creators include Emma Grede, Monet McMichael, Preston Rakovsky and Donald De La Haye.1
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