Business · Updated 21 Oct, 05:34 pm IST
X pilots invite-only Video Kickstart Bonus paying $3,000 for 15 videos
Why it matters for readers: It shows X is experimenting with direct payments to attract more video creators to the platform.
- The pilot pays invited creators a fixed $3,000 (around ₹2.85 lakh) for posting 15 videos in 30 days.1
- Access to the Video Kickstart Bonus is invite-only and X has not disclosed selection criteria.1
- Payouts under the programme do not depend on video views or engagement, according to X.1
- Invited creators must enrol in the Programmes section of Creator Studio by October 30, 2026.1
- X said it will send invitations over the days following the announcement.1
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