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two-wave panel of 845 US adults

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  1. 6 Oct
    Behavioral history improves LLM synthetic personas' individual predictions

    Researchers compared five information conditions for LLM-based synthetic personas and found that including respondents' earlier survey choices (behavioral history) substantially improves capturing between-person variation and individual informedness. Description-based personas using demographics, personality, or cognitive scores recover far less individual-level predictive accuracy than personas that include behavioral history.

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