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Khetika
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- 6 OctPremium staples brands in India push for household loyalty beyond trial
A growing set of Indian brands selling premium staples — atta, oil, ghee, salt and similar items — are asking households to reconsider everyday purchases by offering products with differences like fresh-milled flour or traditional ghee. Their main challenge is converting short-term trials into repeat buying, even as many tap quick commerce and modern trade and attract substantial funding to scale.
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