influencer marketing

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1. 16 Oct
   Cal AI grew via paid influencers, made $30M and was acquired by MyFitnessPal

   Cal AI, an AI-powered calorie-tracking app founded in 2024, generated over $30 million in revenue in two years and was acquired by MyFitnessPal in March. Founder Zach Yadegari told TechCrunch Disrupt the company scaled rapidly by recruiting and paying many influencers, using negotiated payouts tied to reach.

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