Business · Updated 13 Oct, 11:26 am IST
Winter clothing rental gains attention as an alternative to buying

Why it matters for readers: If you rarely need winter clothes, renting could save money and avoid long-term storage chores.
- Many people in cities without real cold months like Mumbai or Chennai buy winter clothes only for occasional trips, making ownership uneconomical.[1]1
- Online winter gear can be costly — examples include a snow jacket listed at ₹5,999 and a winter parka at ₹6,999 on Decathlon.[1]1
- Beyond purchase price, cleaning, storing and maintaining winter wear adds responsibility that deters some buyers.[1]1
- Mumbai-based winter apparel brand Kosha is offering rental options as a potential alternative to buying.[1]1
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