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Business · Updated 13 Oct, 11:26 am IST

Winter clothing rental gains attention as an alternative to buying

Image: Inc42

Why it matters for readers: If you rarely need winter clothes, renting could save money and avoid long-term storage chores.

  • Many people in cities without real cold months like Mumbai or Chennai buy winter clothes only for occasional trips, making ownership uneconomical.[1]1
  • Online winter gear can be costly — examples include a snow jacket listed at ₹5,999 and a winter parka at ₹6,999 on Decathlon.[1]1
  • Beyond purchase price, cleaning, storing and maintaining winter wear adds responsibility that deters some buyers.[1]1
  • Mumbai-based winter apparel brand Kosha is offering rental options as a potential alternative to buying.[1]1

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