Business · Updated 16 Oct, 09:30 pm IST
Urban Company to sell residential air conditioners under Native brand
Why it matters for readers: It matters because a familiar consumer-services firm is branching into home appliances, competing with established AC brands.
- Urban Company will offer residential air conditioners under its Native brand, which already includes water purifiers and smart locks.1
- The company had previously explored an entry into air conditioners, first reported by ET in October 2025.1
- Urban Company says any new product category must be service-heavy, solve a clear consumer problem, offer a large profit pool with a premium segment, and connect to its platform.1
- Entering the AC market will put Urban Company among new-age firms challenging legacy brands such as Samsung, Daikin, Godrej and Voltas.1
- Urban Company has filed a defamation and disparagement suit against Kent RO Systems before the Delhi High Court, per the reporting.1
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