Research · Updated 21 Oct, 09:30 am IST
Report: Southeast Asia digital economy to reach $368 billion in 2026

Why it matters for readers: It explains that more people are using generative AI and that this trend is linked to faster digital economic growth in the region.
- Generative AI is used by 243 million people in Southeast Asia, equal to 58% of the working population.1
- The region’s digital economy is projected to reach $368 billion in gross merchandise value (GMV) in 2026, up 17% year‑on‑year.1
- The e-Conomy SEA 2026 report says the digital economy is on track to exceed $1 trillion by 2035.1
- The report expects a 60‑fold surge in regional AI usage over the next five years, driven by growing confidence in agentic commerce and token‑based measures of the AI economy.1
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