Business · Updated 28 Oct, 06:06 pm IST
Pocket FM uses AI-powered storytelling to grow long-form audio globally
Why it matters for readers: Explains why long-form audio is still growing and how AI can help surface engaging stories.
- Pocket FM was launched in Bengaluru in 2018 and focuses on long-form audio dramas.1
- Listeners on the platform spend more than 155 minutes a day following stories that can run for hundreds of episodes.1
- Pocket FM operates in 20 countries and says the United States accounts for roughly 70% of annualised revenue.1
- Five franchises across the company’s markets have crossed one billion plays, and 96 series have generated over US$1 million each.1
- The article frames Pocket FM’s approach as using AI-powered storytelling (Sherpa) to help surface and scale stories.1
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