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Business · Updated 6 Oct, 12:09 pm IST

Razorpay will run ChatGPT ad campaigns for Indian brands

Image: Inc42

Why it matters for readers: If you’re curious, it means you may soon see and interact with brand storefronts and ads while using ChatGPT.

  • Razorpay expanded its tie-up with OpenAI to enable Indian brands to advertise on ChatGPT through its Razorpay Engage platform.12
  • Razorpay Engage will assess catalogue readiness, structure product feeds, create and manage campaigns, and measure and optimise campaign performance for ChatGPT Ads.1
  • The company has been working with OpenAI and NPCI on infrastructure to allow merchants to create ChatGPT-native storefronts and sync product catalogues.1
  • Brands Razorpay listed as onboarded include Tanishq, Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Palmonas and NMIMS.1
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How this story developed

  1. 5 Oct, 05:05 pm · Inc42

    Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT

  2. 6 Oct, 12:09 pm · MediaNama

    Razorpay to run ad campaigns for Indian brands on ChatGPT