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Business · Updated 15 Oct, 08:14 am IST

OpenAI says next phase of AI is about driving measurable business outcomes

Image: ET Tech

Why it matters for readers: It explains why companies are moving from experimenting with AI to using it to solve specific, measurable problems.

  • OpenAI's Pragya Misra said the next phase of AI will be about driving outcomes rather than running experiments.1
  • Companies should identify their hardest problems, work with AI providers to solve them, and report measured results to boards and investors.1
  • Cars24 used OpenAI models for nearly a million conversation minutes a month for a customer agent and reported about 12% of previously lost sellers returning.1
  • Misra said the focus is not just deploying ChatGPT at scale but applying models to specific business challenges.1

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