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India · Updated 23 Oct, 06:19 pm IST

Netflix Posts Record Q3 2026 Paid Subscriber Additions in India

Image: Inc42

Why it matters for readers: It explains why you might see more Indian shows on Netflix and new bundle deals with Indian retailers.

  • Netflix reported its highest-ever quarterly paid net additions in India in the September quarter of 2026.1
  • The company credited locally produced titles and its first transaction-based loyalty bundle with Flipkart for the growth.1
  • India revenue increased about 18% year-on-year on a foreign exchange-neutral basis, while viewing hours rose 24%.1
  • Netflix did not disclose the exact number of paid net additions in India or how many came via the Flipkart partnership.1
  • Titles highlighted for strong engagement included the daily reality series Lock Upp, Musafir Cafe, and Operation Safed Sagar.1

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