Tools · Updated 19 Oct, 05:00 pm IST
Mobavenue shifts adtech from optimisation to AI decisioning with Neural Engine
Why it matters for readers: It explains why clicks and installs aren’t enough and how AI can try to predict whether users will actually complete valuable actions.
- Mobavenue processes more than 1.25 billion data signals per day to feed its decisioning models.1
- Its platform delivered 42.72 million outcomes in FY26, providing continuous feedback for learning.1
- The company’s Neural Engine connects signals, intent and outcomes to shift advertising from optimisation to decisioning.1
- Founder and CTO Tejas Rathod describes this as moving AI from an optimisation tool to a decisioning layer across marketing.1
Get a brief like this every morning
Uzha reads hundreds of sources and gives you the stories that matter for your work, with every source linked. Free.
Get started