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Business · Updated 16 Oct, 07:56 pm IST

Mark Wahlberg says AI can enhance films, open to AI likeness for his legacy

Image: TechCrunch AI

Why it matters for readers: It shows a mainstream actor accepts AI for practical filmmaking tasks while warning against using it to remove people from creative roles.

  • Wahlberg said AI can be used to enhance stadium settings and other production elements in his Pete Rose biopic.1
  • He cautioned against letting AI fully produce scripts or replace real actors, emphasizing that storytelling should remain central.1
  • Wahlberg expressed openness to an AI likeness of himself continuing his legacy under the right conditions.1
  • He spoke about these views on stage at TechCrunch Disrupt while noting his background as an actor, director and investor.1

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