India · Updated 23 Oct, 12:32 pm IST
India smartphone shipments fall 20% in Q3 2026, decade low: Counterpoint
Why it matters for readers: If phones are getting pricier, you might see fewer affordable options and slower upgrades.
- India’s smartphone shipments fell 20% year‑on‑year in Q3 2026, the lowest in a decade.1
- Rising memory and component prices raised device costs, hurting affordability and causing OEMs to hold inventories.1
- Shipments in the sub‑₹20,000 segment declined 47% in Q3 2026 as many models moved into higher price bands.1
- Samsung became the top smartphone brand in India in Q3 2026 with a 17% share, driven by the Galaxy A series.1
- MediaTek led chipset vendors with a 45% share and Google saw over 50% year‑on‑year growth in Q3.1
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