Business · Updated 21 Oct, 05:00 pm IST
Pee Safe drives 40% of domestic sales through profitable quick commerce
Why it matters for readers: It illustrates why some brands appear often on quick delivery apps and how that improves their sales and profits.
- Quick commerce contributes nearly 40% of Pee Safe’s domestic revenue and yields double-digit contribution margins.1
- Pee Safe spent nearly two years fixing availability issues on 10‑minute delivery apps before achieving profitability in the channel.1
- The company overhauled its supply chain and changed product assortment to meet quick commerce replenishment needs.1
- Pee Safe uses its existing consumer awareness to reduce dependence on paid advertising for quick commerce sales.1
- Pee Safe’s current distribution mix is quick commerce 40%, D2C and ecommerce 35%, and offline retail 25%.1
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