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Business · Updated 14 Oct, 05:00 pm IST

Fix My Curls founder built a quick-commerce engine to serve curly-hair market

Image: Inc42

Why it matters for readers: Explains why a new brand focused on curly hair products could matter and how it reaches customers fast.

  • Founder Anshita Mehrotra comes from a family with deep experience in the beauty industry.1
  • Mehrotra returned to India in 2018 and identified a gap for affordable, daily-use curly-hair products.1
  • The market was dominated by salon-grade or oil-based products that did not meet the needs of many people with textured hair.1
  • Mehrotra built Fix My Curls and its quick-commerce engine from scratch to serve that unmet need.1
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