Deals · Updated 27 Oct, 06:00 pm IST
Healthy-snacking brand Troovy raises ₹100 Cr Series B to expand offline
Why it matters for readers: It shows how a small food brand plans to grow by increasing production, research, and store presence.
- Troovy raised ₹100 Cr in a Series B round led by existing investor Fireside Ventures, with participation from Sharrp Ventures.1
- The funding will be used to expand manufacturing capacity and fuel R&D for product development.1
- The brand plans to strengthen distribution across quick commerce and offline channels, including expanding its offline presence across North India.1
- Troovy plans to enter new categories such as namkeen, cookies and biscuits from January 2027 and will launch more products in existing categories.1
- Troovy was founded in 2021 by husband-and-wife duo Mansi Baranwal and Aditya Mukherjee and began with clean-label ketchup before moving into healthy snacks.1
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