Business · Updated 25 Oct, 05:30 pm IST
Google’s AI Overviews have changed how publishers get traffic from Search
Why it matters for readers: If you read news online, this explains why you might see answers directly on Google instead of clicking through to articles.
- In 2024 Google rolled out AI Overviews that put an AI-generated summary at the top of Search results, with source links below the summary.1
- Publishers who previously optimized for click-throughs on Google Search now face a system that can answer user queries directly, reducing guaranteed clicks to source sites.1
- The relationship between Google and online publishers, once largely reciprocal, has shifted as publishers became more dependent on an AI system to surface their content.1
- Google’s AI Overviews initially launched with problems and a shaky start, according to reporting.1
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