Business · Updated 29 Oct, 03:18 am IST
Google expands AI Search ads to international markets amid slowing search ad growth
Why it matters for readers: It matters because it explains how AI is changing where and how ads appear in search results you use.
- Google is expanding ads in its AI Search 'AI mode' to international markets for the first time.1
- The expansion includes multi-turn ads and the scaling of high-quality ads within AI overviews.1
- Alphabet reported $127.6 billion in revenue for the third quarter while Search revenue grew 12% year over year, a slowdown from earlier quarters.1
- Google says early results show sponsored product listings in AI Mode have click-through rates comparable to organic listings and users find the ads relevant.1
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