India · Updated 25 Oct, 06:10 pm IST

Gen Z reshapes India’s beauty market, favors prevention and sun care

Why it matters for readers: It explains why you might see more sunscreen and preventive skincare marketed to young people.

Myntra published a report called 'Beauty in the age of Gen Z' about Gen Z beauty habits.1
The report says Gen Z treats beauty as prevention-first rather than only cosmetic enhancement.1
Sun protection products saw 60% growth among Gen Z shoppers, according to the report.1

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