India · Updated 6 Oct, 02:06 pm IST
Amazon India says buyers now seek longer‑lived value in tech purchases
Why it matters for readers: It explains why gadgets seem pricier and why towns outside big cities are buying higher‑end devices.
- Consumers are shifting from upgrade frequency to assessing whether a product will remain 'worth' its price over time, according to the NIQ Consumer Tech Trends 2027 report.1
- Memory‑chip prices rose about 1.8–2× over six months, contributing to higher prices for smartphones, TVs and appliances.1
- Electronics companies face supply uncertainty as memory production is increasingly directed towards AI data centres.1
- Demand for premium products is growing in Tier 2 and Tier 3 cities, indicating premiumisation beyond metros.1
- Amazon India's director for consumer electronics said festive demand will be shaped by these trends ahead of the Great Indian Festival 2026.1
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