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Business · Updated 20 Oct, 12:25 pm IST

Flipkart plans public launch of food delivery service 'Eat-in by Minutes'

Image: Inc42

Why it matters for readers: It's a sign that another large player is trying to challenge established food-delivery apps in India.

  • Flipkart expanded its internal pilot of 'Eat-in by Minutes' to more than 8,000 employees in Bengaluru.1
  • The company is targeting a public launch by October-end and plans to expand to five or six cities by the end of 2026.1
  • The service appears as a separate tab in Flipkart’s app and uses Ekart for delivery while drawing on ONDC-listed restaurants and direct partnerships.1
  • Flipkart is expected to compete with Zomato and Swiggy potentially by offering lower restaurant commissions and leveraging its existing customer base.1
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