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India · Updated 11 Oct, 05:35 pm IST

E‑commerce platforms clock about Rs 24,000 crore in first two days of festive sales

Image: ET Tech

Why it matters for readers: Tells you what Indians bought most during the start of the festive shopping season and how big the sales were.

  • Redseer estimates around $2.5 billion (close to Rs 24,200 crore) in gross merchandise value (GMV) during the first two days of the festive sales.12
  • Mobile phones accounted for the biggest share by value while fashion, electronics and appliances also saw strong demand.12
  • Redseer reported about 60–65 million shoppers (6–6.5 crore) participated, and another estimate cited roughly 8–9 crore orders across platforms.12
  • Platforms such as Amazon and Flipkart used their quick‑commerce arms, which recorded 4–5x higher GMV than the business‑as‑usual daily average.1

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How this story developed

  1. 11 Oct, 03:51 pm · ET Tech

    Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: Redseer

  2. 11 Oct, 05:35 pm · YourStory

    Ecommerce firms sell goods worth Rs 24k Cr in first two days of festive sales: Redseer