← Today's brief

Business · Updated 25 Oct, 09:00 am IST

Myntra helps Superminis, Nayam and Broadstar scale nationally via BFF

Why it matters for readers: Explains how fashion brands use a large ecommerce platform’s events and data to reach more shoppers.

  • Three brands — Superminis, Nayam by Lakshita and Broadstar — are scaling nationally using Myntra’s platform capabilities.1
  • They are using trend reports provided by Myntra to enhance their product offerings.1
  • Events such as Myntra’s Big Fashion Festival (BFF) give these brands an opportunity to reach shoppers across India.1

Get a brief like this every morning

Uzha reads hundreds of sources and gives you the stories that matter for your work, with every source linked. Free.

Get started