Business · Updated 10 Oct, 04:01 pm IST
D2C personal-care brand Nat Habit raises ₹142 Cr in Series C to expand offline
Why it matters for readers: It explains why a familiar brand might start appearing in many more local stores and supermarkets.
- Nat Habit raised ₹142 crore in an all-primary Series C round led by Trident Growth Partners.1
- Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures participated, while Physis Capital and Hero Family Office joined the cap table.1
- The startup plans to expand offline distribution from about 20,000 stores to 2 lakh stores over the next three years and enter modern trade.1
- Nat Habit will adapt pack sizes and communication to reach a broader 'Bharat consumer' and will also strengthen quick commerce, product portfolio and manufacturing capabilities.1
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