← Today's brief

Deals · Updated 11 Oct, 01:20 am IST

Apple to hire Huxe team and license its tech in reverse acqui-hire

Image: TechCrunch AI

Why it matters for readers: It explains why some startup apps disappear while their teams continue working on similar tech at bigger companies.

  • Apple told the European Commission it has agreed to hire certain employees of Huxe AI.1
  • Apple will receive a non-exclusive license to Huxe’s intellectual property as part of the deal.1
  • Huxe, a personalized audio startup founded by developers who worked on NotebookLM features, announced it was shutting down on May 21 and removing its app from Apple and Google stores.1
  • This type of arrangement — often called a reverse acqui-hire — lets larger companies hire startup teams and license technology without buying the company outright.1

Get a brief like this every morning

Uzha reads hundreds of sources and gives you the stories that matter for your work, with every source linked. Free.

Get started