Business · Updated 10 Oct, 07:57 pm IST

Apple asks some suppliers to cut iPhone 18 Pro component orders

Why it matters for readers: It explains why a popular phone maker might reduce production after raising prices and facing higher chip costs.

Apple asked some suppliers to cut component orders for the iPhone 18 Pro and iPhone 18 Pro Max, trimming October requests by at least 15% from earlier levels.1
Reports say Apple became more conservative on shipments since early September amid softer demand for its new Pro models.1
Rising memory chip costs and higher iPhone prices are cited as factors weighing on demand for the new Pro lineup.1 2
The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max at $1,299 after a $100 increase versus the previous generation.2
Coverage notes Apple has not yet released a standard iPhone 18 model and is preparing other launches including a foldable model called the iPhone Duo.2

Get a brief like this every morning

Uzha reads hundreds of sources and gives you the stories that matter for your work, with every source linked. Free.

9 Oct, 06:45 pm · Indian Express Technology
Apple cuts iPhone 18 Pro orders due to soft demand: Report
10 Oct, 07:57 pm · Mint Technology
Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals