Business · Updated 11 Oct, 08:58 am IST
Amazon reorganises Alexa leadership after new Alexa-powered tablets launch

Why it matters for readers: It explains who will run Alexa next and why the change happened after Amazon introduced new tablets.
- Daniel Rausch, a 17-year Amazon veteran and longtime VP of Alexa and Echo, is stepping away from the unit next month.1
- Aidan Marcuss, currently VP of Fire TV, advertising and the Amazon appstore, will replace Rausch in the Alexa role.1
- Kevin Keith will retain his product and marketing VP role and also take on Marcuss’ responsibilities for the time being.1
- Amazon declined to provide additional details about the management changes.1
- The company said it has customised Alexa+ for Indian customers and the new tablets feature the assistant and generative AI capabilities.1
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