India · Updated 15 Oct, 03:07 pm IST
India’s newest AI startups focus on agentic commerce, contact centres and hiring

Why it matters for readers: Explains how AI is moving from answering questions to taking actions in services you use.
- Inc42 profiles five AI startups in October that span agentic commerce, screen-free learning, agent reliability, AI-run contact centres and AI recruitment.1
- The report argues India’s AI conversation is moving beyond selecting large language models to focusing on what AI agents can do and how enterprises measure their performance.1
- Inc42 notes Indian AI funding is running at more than three times last year’s pace, underpinning growth in deployment-focused startups.1
- Examples of agent-enabled commerce mentioned include Swiggy opening services like food delivery and table booking to external AI agents using Model Context Protocol servers and tools.1
- Flipkart is referenced as reworking product discovery anticipating customers may start shopping without beginning on the retailer’s app.1
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